dajoo

dajoo brings a warm, art-soaked glow to Holland Park, channelling the comfort of a best friend’s living room with a lively, creative pulse. Walls showcase the work of emerging Iranian artists, setting a thoughtful backdrop for a health-centric café pizzeria that invites guests to settle in, slow down, and savour.

In the kitchen, Middle Eastern spice and Mediterranean brightness meet with easy confidence. Mornings start with classics given gentle twists, from Eggs Royale to dajoo’s English One, all about poached eggs, hollandaise and smoky accents. Small plates set a sunlit tone: house olives with feta and pomegranate, or hummus and crudités for unhurried nibbling. Salads keep things crisp and colourful, whether a superfood salad dressed with turmeric and avocado or the citrusy crunch of fattoush.

The hearth is where dajoo truly holds court, sending out pizzas layered with invention. Da-Jooleh partners saffron chicken with sumac shallots and a cooling coriander yogurt, while Marrakech Square brings spiced lamb mince, pickled red onions and mint to irresistible effect. Sides stay simple and satisfying, from fries to truffle and parmesan fries, striking a balance between wholesome intent and pure indulgence.

With its eclectic charm and flavour-forward cooking, dajoo is made for lingering. Drop by for breakfast or slide into the evening for a slice among the canvases. Book a moment, bring an appetite, and let the art and oven do the talking.