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First Table

Drive revenue using your empty tables

First Table turns restaurants' hardest-to-fill tables into a marketing asset that increases profitability and grows their business.

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How it works

First Table is a restaurant discovery platform that incentivises diners to book tables at restaurants during off-peak hours.

Our unique model charges diners, not restaurants, making it completely free to list your restaurant on our website. All you need to do is make the First Table offer available for a minimum of one table per night on your quiet days.

Over 1,800 restaurants have found success marketing their empty tables and increasing profitability with First Table. Our proven formula guarantees that your restaurant will too.

Request an information pack

We’ll send you more information on our story, how First Table works and the benefits to your restaurant.

Schedule a personal call

Schedule a call with your local rep to learn more about how it works and answer any questions.

Sign up your restaurant for free

Join over 1,800 restaurants who are already generating incremental revenue from their ’first tables’.

Unique ways First Table grows your restaurant

1

Bringing you new customers.

Over 1,500,000 diners use First Table to try new and exciting restaurants each month. Our stats show 75% of subscribers are dining at our partner restaurants for the first time. Show them a wonderful time and they’ll tell their friends and return again.

2

Selling tables you wouldn’t otherwise.

You have full control over the days and times you offer your ‘first tables’ - meaning your VIP function, busy weekends or special dates can be blocked out if you’re fully booked or closed.

3

Maximising revenue for your restaurant.

With the majority of diners visiting during peak-times, First Table is a unique solution to help ensure that you are generating the maximum amount of revenue throughout your shift.

4

Creating atmosphere during quiet times.

A crowd attracts a crowd! A customer eating in your restaurant is an endorsement and social proof that your restaurant is worth dining at. Customers also create atmosphere, making other diners more likely to stay at your establishment for longer (and order that second cocktail).

5

Never charging you a penny.

First Table is free and easy! No commission, sign-up fees or minimum period. Apart from offering an early bird special on food (drinks are always full price), there’s no cost or contracts for restaurants.

6

Building your database for remarketing.

We help build your own database of diners for email marketing or loyalty programmes. Diners can opt-in to receive news and updates from your restaurant when making a First Table booking.

7

Generating rave reviews.

Customers are encouraged to leave reviews of their dining experiences to help others discover new restaurants. All public reviews are featured on our website and indexed by Google’s knowledge panel.

8

Doing your marketing for you, for free.

We give diners a great reason to try your restaurant for the first time investing significant resources into reaching engaged foodies. You benefit from free marketing to an engaged database of foodies through email, social media, paid media and influencer outreach.

9

Seamlessly integrating with your booking system.

First Table integrates your restaurant seamlessly into our platform, working together with your existing reservation system or marketing channels to streamline reservations, table management and syncing of guest data.

What Restaurants Are Saying

Hayden Davison

Restaurant Manager at Jervois Steak House

First Table has definitely been a great marketing tool for us. It’s a brilliant way for our local market to try us for a nice dinner out without breaking the bank.

Early dining is always a quiet time of night so it’s great being able to create some real atmosphere in the restaurant at an early stage of the evening. It’s also a great opportunity for our staff to show the First Table diners what we do here and add a personal touch to their experience. We get a lot of return customers as a result.

Deahla Stockman

Restaurant Manager at The Commons Auckland

First Table has helped to open our doors to customers that might not have thought there was classic European food available in the North Shore.

Through the deals provided by First Table, guests feel more relaxed to explore our menu and try dishes they wouldn’t normally eat. From this, we have seen an influx in repeat diners who want to bring their friends and family in to discover the same quality experience they had at The Commons.

Taryn Sirkka

Digital Marketing Manager at Ormeggio

First Table is a great way to attract new customers that have never heard of our restaurant before, and fill up our early seating times that would normally be empty.

It allows us to reseat a second booking after the First Table customers have finished, and also creates a buzzing atmosphere at a time of the service that would usually be silent!

Alex Tuckett

Restaurant Manager at Pilu at Freshwater Sydney

First Table has allowed us to reach a wider audience, enabling diners that may not have thought to dine with us previously the chance to experience Pilu at Freshwater at a lesser cost.

Our hope is that diners will enjoy a great experience and return to celebrate future special occasions. The majority of diners involved with First Table reside in our local community, which has allowed strong word of mouth promotion.

Request an information pack

We’ll send you more information on our story, how First Table works and the benefits to your restaurant.

Schedule a personal call

Schedule a call with your local rep to learn more about how it works and answer any questions.

Sign up your restaurant for free

Join over 1,800 restaurants who are already generating incremental revenue from their ’first tables’.

Diners

Join more than 1,500,000 diners who already ❤ First Table.

Restaurateurs

Join more than 1,800 restaurants who already ❤ First Table.

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